Khurshed FazalinMarketing Management and Strategy Fall 2020IKEA and ARIkea has always relied on people visiting their stores in order to have profitable sales and usually have not relied on outside resources…3 min read·Dec 23, 2020----
Khurshed FazalinMarketing Management and Strategy Fall 2020AIRBNB Goes ‘Glocal’Recently in 2017, AIRBNB expanded their brand from the home into the travel experience market. Their idea was to make the travel…3 min read·Nov 23, 2020----
Khurshed FazalinMarketing Management and Strategy Fall 2020A Great PriceAn example of a brand that I paid more for would have to be the PlayStation brand for the PS3. It had a higher cost than both its…2 min read·Nov 10, 2020----
Khurshed FazalinMarketing Management and Strategy Fall 2020Too Much Choice is Just… Too MuchDue to the world being a much more connected place, we are bombarded with messages and advertisements on a regular basis. This has allowed…3 min read·Oct 23, 2020----
Khurshed FazalinMarketing Management and Strategy Fall 2020Godin DisruptionThe Godin text shows marketing as a means to disrupt the way things are done. He uses the phrase “people like us do things like us” as the…3 min read·Oct 11, 2020----
Khurshed FazalinMarketing Management and Strategy Fall 2020Social Media FakeryIn today’s world we are surrounded by clicks, likes, and tags. Our phones are with us at all times and we have access to our social media…3 min read·Oct 5, 2020----
Khurshed FazalinMarketing Management and Strategy Fall 2020A Tribe Called SupremeIn today’s world we are subjected to make alliances with brands because we as humans like to identify ourselves with ideas or rationales…3 min read·Sep 29, 2020----
Khurshed FazalinMarketing Management and Strategy Fall 2020And so The Marketing BeginsHi everyone,2 min read·Sep 20, 2020----